eccovi un testo interessante da leggere mentre vi crogiolate al sole della nostra riviera.....
Bruce Mau e' un famoso designer, inventore e scrittore, nel 1998 pubblico' questo Manifesto (incompleto) per la crescita che contiene riflessioni, strategie e motivazioni personali.
1. Lasciate che gli eventi vi cambino . Dovete avere voglia di crescere. La crescita è differente da qualcosa che vi accade. Voi producete la crescita. Voi vivete la crescita. Il pre-requisito della crescita: l’apertura per fare esperienza degli avvenimenti e la volontà di venire modificati da essi.
2. Scordate ciò che è buono. Il buono è una quantità nota. Il buono è ciò con cui siamo in accordo. The growth is not necessarily good. Growth is an exploration of the dark recesses that may or may not be helpful to our research. As long as you follow good to never experience real growth.
3. The process is more important than the result. If the result is to drive the process then we'll always where they already were. If process drives the outcome we may not know where we're going, but we know that we want to get us.
4. Love your experiments (as you would love an ugly child). Joy is the engine of growth. Take advantage of la libertà di organizzare il vostro lavoro come una serie di esperimenti meravigliosi, procedimenti, ricerche, tentativi e errori. Prendetevela comoda e permettetevi il gusto di gioire per ogni sbaglio quotidiano.
5. Andate in profondità. Più andate in profondità e più avrete la possibilità di scoprire qualcosa che vale.
6. Concentratevi su ciò che va storto. La risposta errata è una risposta giusta per una domanda differente. Collezionate le risposte errate come parte del processo. Ponetevi domande differenti.
7. Studiate. The studio is a place of study. Take advantage of the needs of production as an excuse to study. Everyone will benefit from it.
8. Let go with the flow. Allow yourself to wander aimlessly. Explore adjacencies. Stay the proceedings. Postponed criticism.
9. Begin anywhere. John Cage says he does not know where to start is one of the most common forms of paralysis. His suggestion: start from where you want.
10. Everyone is a leader. growth occurs. Where should happen allow it to happen. Learn to follow when you need it. Let each command.
11. Gathering ideas. rework applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high rate of ideas applied.
12. Move. The market and its operations have a tendency to repeat the success. Resist this. Allow failure and migration to be part of your practice.
13. Delayed. Desincronizzatevi surprised by the standard time and the opportunities that present themselves from the sun.
14. not be fashionable. Fashion is a reactionary fear of the dark dress. Get rid of such limits.
15. Do stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the same rate of an infant.
16. Collaborate. space of people working together is filled with conflict, friction, disagreement, happiness, joy, and immense creative potential.
17. ____________________. Intentionally left blank. Allow space for ideas that you have not had, and the ideas of others.
18. Stay up late. strange things happen when you have gone too far, staying awake for a long time, working hard while you are separated from the rest of the world.
19. Work on metaphors. Each object has the ability to represent any other than what it seems. Work on that representation.
20. carefully evaluate the risks. Time is genetic. The child of yesterday and today and tomorrow's father. The work you produce today will create your future.
21. repeat yourself. If you like something, do it again. If you do not like, do not do more.
22. Build your personal tools. Mix your tools to create unique objects. Only simple tools that are yours may open new avenues for exploration. Remember, tools amplify your capabilities, so even a small tool can make a big difference.
23. State on the shoulders of someone . You can travel much faster when carried on the results of those who preceded you. And the view is much better.
24. Avoid software. The problem is that all the software they own.
25. Do not clean your desk. In the morning you might find something not seen tonight.
26. not participate in the contest. do not stop. It is not good.
27. Read only left-hand pages. Marshall McLuhan did this. Decreasing the load of information, we leave room for what he called our dream.
28. Create new words. Expand the lexicon. The new conditions require new thinking. The thinking demands new forms of expression. The expression generates new conditions.
29 Think with your head. Forget technology. Creativity is not device-dependent.
30. Organization = Libertà. Il vero innovamento nel design, e in altri campi, compare in un contesto. Questo contesto coincide normalmente con una forma di scoperta organizzata in cooperazione. Frank Gehry, ad esempio, era in grado di realizzare Bilbao perche il suo studio poteva supportarne il budget. Il mito di una divisione tra “creativi” e “uomini in giacca e cravatta” è ciò che Leonard Cohen chiama ‘un artificio affascinante del passato’.
31. Non fatevi prestare soldi. Suggerisce ancora una volta Frank Ghery. Tenendo sotto controllo le finanze, manteniamo il controllo dell’aspetto creativo. Non si tratta di un compito che richieda conoscenze remarkable, however, surprising how difficult it is to maintain this discipline, and wonder how many failures in this regard.
32. Listen carefully. Each employee who enters our orbit brings with it its own world, which is much more complex than anyone could hope to imagine. Listening in particular detail and specificity of their needs, desires, ambitions, incorporate their world into ours. Neither of the other party will remain the same.
33. Explore the world. The range of opportunities the world offers is bigger than your TV screen, or internet, or even larger than any simulation environment to create computer graphics, whether it is immersive, interactive, dynamic graphics, object oriented, real-time.
34. Make mistakes quickly. This is not my idea, I got it from someone else. I believe belongs to Andy Grove.
35. Imitate. Do not be afraid of it. Try to get as close as possible. You might not guess the right way and with the separation results could be seriously visible. We have to see the version that Richard Hamilton has made of glass goblet by Marcel Duchamp to realize how imitation as a technique for rich, discredited, and underused.
36 (*). Scat. When you forget the words do what he did Ella (Fitzgerald) just say something else ... but not words.
(* The scat singing does not use the word appears, but meaningless phonemes of sounding appealing.)
37. Break, elongated, twisted, broken, break, bend.
38. Explore the other side. There is given a great deal of freedom when we avoid to solve things with technology tools. We can not unravel the skein because we're treading. Try using older technology and made cheaper by the day, but still full of potential.
39. coffee breaks, car rides, waiting rooms. Real growth often happens in the interstices, outside the areas in which we try to find it, - what Dr. Seuss calls "the waiting place." Hans Ulrich Obrist once I organize a conference on science and art with all the infrastructure of the conference, la festa, le discussioni, i pranzi, gli arrivi in aeroporto, ma senza dare luogo alla conferenza. Apparentemente il fenomeno fu un enorme successo e diede il via a collaborazioni attive ancora oggi.
40. Evitate le specializzazioni. Saltate le staccionate. I confini disciplinari e i regimi di regolamentazione sono tentativi di tenere sotto controllo l’aspetto selvaggio di una vita creativa. Essi sono spesso comprensivi sforzi per mettere ordine a ciò che è disordinato e complesso, in un processo di evoluzione. Il nostro mestiere è quello di saltare le staccionate e evitare le specializzazioni.
41. Ridete. People visiting the studio often note that we laugh a lot. Since I noticed this thing I have taken as a barometer of the tranquility with which we are expressing ourselves.
42. Remember . growth is only possible as a product of history. Without memory, innovation is merely novelty. The story of a direction for growth. However, the memory is not always perfect. Each memory is degraded or composite image of a moment or an event before. What makes us aware of its quality is the past, not the present. This means that every memory is new, a partial erection that differs according to the source, and, as such, itself a potential for growth.
43. Give power to the people. The game only works when people feel they have control of their lives. We can not be professionals if we are not free.
(text version of Luciano Pagano , originally available on www.brucemaudesign.com / manifesto.html )
0 comments:
Post a Comment